Thought Behind the Wheel

As I was driving to work today behind the wheel of the new car I bought last week pulled up behind a brand new Dodge Journey. The first thing I noticed was the l-e-d tailights. This made me think of the compelling pictures that Chrysler always posts on their brand websites before a new car is released. The pictures are NEVER of the entire car. They are all teaser pictures that highlight fancy features like a grille, tailight, headlight, radio knob, or detailed stitching. Using pictures like these entice consumers to learn more about the car. I think this is a great marketing tool and has the capabilities to capture the attention of many more people.